Online Consumer Protest

I came across info an interesting online consumer protest today about the pricing of e-books.
http://reviews.cnet.com/8301-18438_7-20051201-82.html?part=rss&subj=news&tag=2547-1_3-0-20

Its easy and cheap to organize these sort of things so I am surprised there are not a lot more of them. There probably will be soon. How long until the first company is completely put out of business by a consumer guerrilla protest?

The end of the article brings up a separate matter. Do online ratings matter?
I think they are incredibly important on the way up the food-chain (a few bad ratings in the app store can doom you to obscurity forever) but once you have arrived it matters much, much less.

So is this another reinforcement of the age old “rich get richer”?

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